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Mad Catz

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This article is about the Chinese gaming brand. For Other uses, see Mad Cat (disambiguation).
Mad Catz
Mad Catz
FormerlyMad Catz Interactive, Inc. (1989-2017)
Company typePublic
OTC Pink: MCZAF TSX: MCZ
AMEX: MCZ
ISINCA5561621056
IndustryComputer hardware, personal computers, computer peripherals, gaming controllers
GenreVideo games
Founded1989; 36 years ago (1989) in Toronto, Canada, (first incarnation) 4 January 2018 (second reincarnation)
FounderRaymond Tobey
Defunct30 March 2017
FateChapter 11 bankruptcy, Liquidation
HeadquartersSan Diego, California, U.S.
Area served
Worldwide
Key people
  • Darren Richardson (CEO)
  • Karyn Adouane
  • (Key Account Manager France) Sean Perry
  • (VP, Marketing)
  • Hung Lo
  • (COO) Robert Hall
  • (Director, Product Design)
ProductsGaming Keyboards, Mice, mouse pads, headphones, chairs, game controllers
Services
  • Warrantees
  • Repairs
  • Costumer advice
RevenueIncrease US$61.9 million (2025)
DecreaseUS$-11.62 million (2016)
Decrease US$-3.46 million (2016)
Total assetsIncrease US$55.03 million (2016)
Total equityDecrease US$-2.67 million (2025)
OwnerMad Catz Global Limited
Number of employees
Increase 59
ParentMad Catz Interactive Inc.
DivisionsGameShark, Tritton, Saitek, Joytech
Websitewww.madcatz.com

Mad Catz, Inc., or doing business as Mad Catz, (stylized as MAD CATZ in all caps) (originally Mad Catz Interactive, Inc.) is an American third-party manufacturing designer and video gaming brand of interactive entertainment and PC products, accessories and gaming peripherals. originally founded in 1989, the company is currently produced by the Hong Kong–based company Mad Catz Global Limited, which acquired owns the copyright and licensed trademarks. It was formerly produced by the original Chinese Mad Catz company until filing for its bankruptcy in 2017. The former company had also produced video gaming cheat products under the GameShark brand, audio products under the TRITTON brand, and flight simulation sticks and chess hardware under the Saitek brand. The company was incorporated in China and Taiwan, and was headquartered in Kowloon, Hong Kong. Mad Catz was relaunched in January 2018, with massive worldwide retailer stores bring present, and making premium quality peripherals for both casual and competitive gaming communities.

The company has had offices in North America, Europe, and Asia, and produced flight simulation software under it's ThunderHawk Studios subsidiary. the firm was originally headquartered in Kowloon, Hong Kong, which the company was moved to San Diego, California. The brand builds video games and accessories for the Xbox One, PlayStation 4, PlayStation 5, and Nintendo Switch and DS, consoles, and mobile equipment devices and desktop computers like the Google Android, iOS, Windows PC and Mac platforms.

Mad Catz distributes and sells their products via major retail stores including Amazon, Walmart, Target, eBay, Newegg, Micro Center, Circuit City, Sears, and PCNation.

The firm has their current lifestyle and gaming mice, headsets, keyboards, and other products. They also are updating and releasing their recent items and showing up at festivals and evolving their brand.

The current CEO of Mad Catz, Darren Richardson, describes the business as "a company that consists primarily of hardcore gamers. We're a gaming company at our core, and we're passionate about games. Mad Catz makes products that appeal to people who play games as a fundamental part of their lifestyles. They play games, they work, they watch movies, they travel, they listen to music, and our products fit into their lifestyle: They'll use our products for games, but they can also use them at the office and at home.

History

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Origin

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1989–2000: Early days

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A memory card for the original PlayStation

Mad Catz was initially introduced in 1989 in Toronto, Canada, Where it focused on accessories such as control pads, screen magnifiers, memory cards, connection cables, steering wheels, dust covers, joypads, power adapters, flight sticks, light guns, carrying cases, headphones and other human interface devices for the PC and various video game consoles. Mad Catz also published console game titles, such as Real World Golf 1 and 2, MC Groovz Dance Craze and Pump It Up.

Mad Catz Interactive, Inc. was incorporated under the Canada Business Corporations Act on 25 August 1993, And it was acquired in 2000 by the Toronto-based GTR Group, Inc. for a purchase cost of US$33.3 million, along with Games Trader (which collected and sold previously played and republished games) and ZapYou.com (which focused on e-commerce solutions).[1]

2000–2009: requirement and deals

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In 2000, Mad Catz released the MC2 Racing Wheel for the Sony PlayStation, which was awarded as the Golden Award by Incite Video Gaming Magazine, and the Mario Andretti Racing Wheel, which GameSpy judged as the best peripheral of the 2000 Electronic Entertainment Expo (E3). The company produced 12 licensed controllers for the launch of the Sega Dreamcast and also released Internet-related accessories such as the Panther DC and keyboard adapter.

In September 2001, GTR Group decided to capitalize on the strength of the Mad Catz brand and changed its corporate name GTR Group, Inc., to Mad Catz Interactive, Inc., closing its GamesTrader and ZapYou.com business units.[2] The year 2001 saw the release of Microsoft's Xbox and Nintendo's GameCube and Game Boy Advance. Mad Catz offered products for these launches, such as the Control Pad Pro for GameCube, the Lynx Control Pad and the BeatPad (dancepad) controller for the PlayStation 2, the Game Boy FlipLight, and memory cards for the Xbox.[2]

In January 2003, Mad Catz acquired the GameShark brand, described as "the industry leader in video game enhancement software, [enabling] players to take full advantage of the secret codes, short cuts, hints and cheats incorporated by video game publishers into their game offerings,"[3] and associated intellectual properties from InterAct for US$5 million.[4]

In September 2007, Mad Catz acquired the UK-based company Joytech for US$3.7 million.[5] In November 2007, Mad Catz further diversified into the videogame accessory market by acquiring European-based manufacturer Saitek for US$30 million.[6]

In 2008, Capcom commissioned Mad Catz to produce a limited number of ArcadeSticks and six-button controllers, branded as “FightSticks” and “FightPads,” to coincide with the launch of their Street Fighter IV fighting game.[7]

2010–2017: Rock band products, success and downfall

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Mad Catz's Rock Band 3 controllers: Keyboard, Rock Band 3 Drumkit, and Mustang Pro (102-button) Guitar.
Mad Catz's Street Fighter IV FightStick Tournament Edition Arcade controller

In 2010, Mad Catz released officially licensed controllers for Rock Band 3, including a keyboard controller, a microphone controller, drum kits, and two guitar controllers (both the familiar five-button and the Fender Mustang “Pro” 102-button guitar).[8] That same year, Mad Catz acquired TRITTON Technologies, a San Diego–based gaming audio headset firm, in May 2010 for US$1 million at closing.[9] In June 2010, Mad Catz announced an agreement with Major League Gaming (MLG) to produce the MLG Pro Circuit Controller for Xbox 360 and PlayStation 3. Mad Catz sponsored MLG Pro Circuit Competitions.[10]

In 2011, Mad Catz’s Cyborg-branded R.A.T. 7 Gaming Mouse was named “Best PC Accessory of 2010” by IGN.[11] The company returned to software distribution by publishing Jonah Lomu Rugby Challenge, Damage Inc. Pacific Squadron WWII (a World War II flight simulation game with a custom joystick), and Rock Band 3. Mad Catz acquired certain assets of V Max Simulation Corporation, which designs, constructs, integrates and operates flight simulation equipment and develops flight simulation software.[12]

Mad Catz has continued its focus on peripherals and accessories, such as the range of R.A.T. gaming mice and TRITTON-branded gaming headsets. In January 2013, Mad Catz announced its "GameSmart" initiative, a range of products using the Bluetooth Smart stack featuring game and hardware independence, simplified setup, longer battery life and universal compatibility. Announced products include the R.A.T.M Wireless Mobile Gaming Mouse, the F.R.E.Q.M Mobile Stereo Headset, M.O.U.S.9 Wireless Mouse, and the C.T.R.L.R Mobile Gamepad.[13]

In June 2013, Mad Catz announced the M.O.J.O. Android Micro Console, described as "a supercharged smart phone with no screen that plugs into your flat screen TV to bring the living room experience to mobile gaming."[14] M.O.J.O. is designed to interact seamlessly with Mad Catz's GameSmart controllers, mice, keyboards, headsets, and the rest of its gaming peripherals.[14] In 2013, Mad Catz produced the Killer Instinct Arcade FightStick Tournament Edition 2, the first fighting game controller available for the Xbox One, the then-latest Microsoft gaming console, that started shipping in late November 2013.[15]

In April 2015, Mad Catz announced that it would co-publish Rock Band 4 along with Harmonix, in addition to making the controllers for the game. Under the terms of the agreement, Mad Catz was responsible for worldwide retail sales, promotion, and distribution for the Rock Band 4 game and its hardware bundles. Harmonix handled Rock Band 4 digital sales and content.[16] Rock Band 4 was launched on 6 October 2015.

In August 2015, Mad Catz announced that it will work with Cloud Imperium Games to create licensed simulation products for its space simulation game Star Citizen.[17] These products, produced under Mad Catz's Saitek brand, were first unveiled at Gamescom 2015.[18]

On 9 February 2016, Mad Catz announced that it would lay off 37 percent of its workforce and stated that "Rock Band sell-through was lower than originally forecast resulting in higher inventory balances as well as lower margins due to increased promotional activity with retailers."[19] This followed the resignations of company president and CEO Darren Richardson, senior VP of business affairs Whitney Peterson, and company chairman Thomas Brown the day prior.[20] As of that year, the company had US $134.1 million revenue.[21]

On 15 September 2016, Logitech acquired Saitek, Mad Catz's simulation brand specializing in computer joysticks for $13 million.[22]

In March 2017, the New York Stock Exchange reported to the company that it was in the stages of delisting the company from the Exchange due to "abnormally low" stock value, which Mad Catz did not plan to appeal.[23]

Bankruptcy

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Mad Catz ceased operations on 30 March 2017, and filed a voluntary petition for relief under Chapter 7 of U.S. Bankruptcy code to initiate an orderly liquidation of its assets. Aaron Smith, the co-founder of LucidSound, said quote "There was a lot of bad bets made, There was a large investment in the Mojo gaming console concept which really didn't pan out. Rock Band was a big one that didn't pan out. Even the first game they were involved with, Rock Band 3. Despite appearing to be a success in that first year, the next year, the amount of inventory that was in the retail channel that ended up coming back or had to be discontinued - That really hurt the financials from then going forward." [24]

The R.A.T 8+ by Mad Catz is shown on screen.

Return

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On 4 January 2018, Mad Catz Global Limited (a new company headquartered in Kowloon, Hong Kong[25]), with new ownership of previous Mad Catz trademarks, announced the return of the Mad Catz brand and the launch of a new line of products at CES 2018.[26] Mad Catz Global Limited has continued the brand's development of gaming peripherals such as mice, keyboards, headphones, and controllers. In 2024, Mad Catz announced they will be entering the game publishing business with Yatagarasu Enter the Eastward.[27]

As of 2025, Mad Catz is re-established it's brand, specializing in gaming peripherals, showcasing their products, and inviting in CES shows and the EVO Japan event.[28] The company is still active to this day, and is collaborating with other brands. They were known in the past for their arcade flight sticks, racing steering wheels, gaming mice, and keyboards. Mad Catz is also focusing on community-driven designing, partnerships with the Fighting game community (FGC), and creating their brand new "Project N.E.K.O" all button arcade gaming controller. They also resurrecting to simulation racing with their "M.2.X Pro Force Feedback Racing Wheel". [29]

References

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  1. ^ "Mad Catz, Inc - Press Release Page". Media.corporate-ir.net. Archived from the original on 23 October 2013. Retrieved 22 October 2013.
  2. ^ a b "Mad Catz Annual Report 2012 : Leading the Way" (PDF). Media.corporate-ir.net. Archived (PDF) from the original on 6 June 2023. Retrieved 23 March 2022.
  3. ^ "Mad Catz Acquires GameShark Brand From Interact". Nintendoworldreport.com. Archived from the original on 23 October 2013. Retrieved 22 October 2013.
  4. ^ "Mad Catz 2003 Annual Report" (PDF). Archived from the original (PDF) on 23 October 2013. Retrieved 22 October 2013.
  5. ^ "Take-Two sells unit to Canada's Mad Catz". Reuters. 7 September 2007. Archived from the original on 6 August 2022. Retrieved 22 October 2013.
  6. ^ Sinclair, Brendan (14 November 2007). "Mad Catz buys Saitek". GameSpot. Archived from the original on 7 November 2012. Retrieved 22 October 2013.
  7. ^ "Mad Catz Street Fighter IV FightSticks Review". Gizmodo.com. 27 February 2009. Archived from the original on 23 October 2013. Retrieved 22 October 2013.
  8. ^ Murph, Darren (19 June 2008). "Mad Catz apt to release Rock Band instruments next week". Engadget.com. Archived from the original on 23 October 2013. Retrieved 22 October 2013.
  9. ^ "Mad Catz Acquires Gaming Headset Company Tritton". Gamasutra. Archived from the original on 23 October 2013. Retrieved 22 October 2013.
  10. ^ "Mad Catz | All About the Game | Press Release". Phx.corporate-ir.net. 2 June 2010. Retrieved 22 October 2013.[dead link]
  11. ^ "Best PC Accessory 2010 - Cyborg R.A.T. 7 Gaming Mouse - Gear - IGN". Bestof.ign.com. Archived from the original on 23 October 2013. Retrieved 22 October 2013.
  12. ^ "Mad Catz | All About the Game | Press Release". Phx.corporate-ir.net. Archived from the original on 6 September 2013. Retrieved 22 October 2013.
  13. ^ "Mad Catz | All About the Game | Press Release". Archived from the original on 22 October 2013.
  14. ^ a b "Mad Catz | All About the Game | Press Release". Phx.corporate-ir.net. 11 June 2013. Archived from the original on 6 September 2013. Retrieved 22 October 2013.
  15. ^ "Mad Catz | All About the Game | Press Release". Phx.corporate-ir.net. 16 July 2013. Retrieved 22 October 2013.[dead link]
  16. ^ Eddie Makuch (21 April 2015). "Rock Band 4 Will Be Co-Published By Peripheral Company Mad Catz". Gamespot.com. Archived from the original on 21 June 2023. Retrieved 21 April 2015.
  17. ^ "Mad Catz Teams Up With Cloud Imperium Games to Create Dedicated Saitek Branded Star Citizen Hardware". Globenewswire.com (Press release). 3 August 2015. Retrieved 4 August 2015.
  18. ^ [1] [permanent dead link]
  19. ^ Christian Nutt (9 February 2016). "Mad Catz lays off 37% of staff in restructuring plan". Gamasutra. Archived from the original on 11 February 2016. Retrieved 10 February 2015.
  20. ^ Alex Wawro (8 February 2016). "Top brass resign amid MadCatz executive shuffle". Gamasutra. Archived from the original on 10 February 2016. Retrieved 10 February 2016.
  21. ^ "Mad Catz profit turns to $11m loss on "incredibly disappointing" Rock Band 4". GamesIndustry.biz. 3 June 2016. Archived from the original on 4 June 2016. Retrieved 23 March 2022.
  22. ^ "Creating a More Immersive Gaming Experience – Logitech Acquires Saitek". Blog.logitech.com. Archived from the original on 18 September 2016. Retrieved 16 September 2016.
  23. ^ Wawro, Alex (23 March 2017). "Mad Catz is being delisted from the New York Stock Exchange". Gamasutra. Archived from the original on 24 March 2017. Retrieved 23 March 2017.
  24. ^ "BRIEF-Mad Catz Interactive makes voluntary assignment in bankruptcy". Reuters. 31 March 2017. Archived from the original on 31 March 2017. Retrieved 31 March 2017.
  25. ^ YuHaoSyu. "MAD CATZ". Mad Catz official (in Chinese). Archived from the original on 27 April 2021. Retrieved 24 January 2021.
  26. ^ "Gaming Mice, Keyboards, Fightsticks and Headsets | Mad Catz". Madcatz.com. Archived from the original on 4 January 2018. Retrieved 4 January 2018.
  27. ^ "Mad Catz Set to Showcase "Yatagarasu Enter the Eastward" at CES 2024" (Press release). Hong Kong: Mad Catz Global Limited. Business Wire. 2 January 2024. Retrieved 8 January 2024.
  28. ^ "[EVO Japan 2025] MadCatz Booth Report! Featuring Collaboration Design Arcade Sticks and Original T-shirts!" (Press release). Japan: Saiga NAK. 4 August 2025. Retrieved 6 August 2025.
  29. ^ "PRESS RELEASE". United States: Mad Catz Global Limited. 6 April 2025. Retrieved 6 August 2025.
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