LOVB Pro
Current season, competition or edition:![]() | |
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Sport | Volleyball |
---|---|
Founded | October 19, 2021 |
First season | 2025 |
Owner(s) | League One Volleyball |
President | Rosie Spaulding |
No. of teams | 6 |
Country | United States |
Headquarters | Los Angeles, California, United States |
Most recent champion(s) | LOVB Austin |
Most titles | LOVB Austin (1st title) |
Broadcaster(s) | ESPN |
Streaming partner(s) | ESPN+ |
Official website | LOVB.com |
LOVB Pro (pronounced "love" and commonly referred to as League One Volleyball) is a women's professional indoor volleyball league in the United States. The league is owned by League One Volleyball (LOVB), a volleyball body founded in 2020. Its first season began in January 2025.
History
[edit]League One Volleyball (LOVB) was founded in 2020 by Katlyn Gao, Peter Hirschmann, and Olympian Kevin Wong as a network of youth volleyball clubs across the United States with the intent of eventually creating and sustaining a professional league.[1] As of July 2025[update], LOVB's youth business includes 77 club locations in 28 states, with over 22,000 youth athletes and 3,500+ coaches. These clubs provide volleyball coaching and preparation for team competition for youth ages 12-18 interested in playing travel volleyball. [2]
On October 19, 2021, LOVB formally announced the creation of its professional league, branded as LOVB Pro. Global sporting event veteran Rosie Spaulding is LOVB Pro's president. [3]
On March 9, 2023, LOVB announced its first professional cities as Atlanta, Georgia, and Houston, Texas.[4] Upon announcement, each team also announced their first player or players (all of whom have won Olympic medals), dubbed their "founding athletes"; Atlanta announced Fabiana Claudino and Kelsey Robinson-Cook, and Houston announced Micha Hancock and Jordan Thompson.[4] On April 27, a team was added in Madison, Wisconsin, with founding athlete Lauren Carlini.[5] On June 5, the fourth city was announced as Salt Lake City, Utah, led by founding athletes Jordyn Poulter and Haleigh Washington.[6] On August 16, Omaha, Nebraska was announced as the fifth host city with founding athletes Jordan Larson and Justine Wong-Orantes.[7] In December, the league announced it would be building a dedicated training facility for LOVB Madison and area LOVB youth squads in the Madison suburb of Sun Prairie.[8] A week later, the league announced its final city as Austin, Texas, with founding athlete Carli Lloyd.[9]
Inaugural season
[edit]
Team venues and schedules for the 2025 season were announced on July 18.[10] The 2025 season features four matches per week; a single head-to-head match and a homestand-style "Weekend with LOVB", where one team will host two others for three total matches. An in-season tournament, the LOVB Classic, will be held alongside the Triple Crown NIT youth invitational in February in Kansas City, Missouri, with the finals held in April.[10]
Teams
[edit]LOVB teams do not have traditional team names, and instead compete as "LOVB" followed by the city name.
Team | Location | Venue | Capacity | Joined |
---|---|---|---|---|
LOVB Atlanta | College Park, Georgia | Gateway Center Arena | 3,500 | 2025 |
LOVB Austin | Austin, Texas | H-E-B Center Strahan Arena |
8,700 10,000 |
2025 |
LOVB Houston | Rosenberg, Texas | Fort Bend Epicenter | 10,000 | 2025 |
LOVB Madison | Madison, Wisconsin | Wisconsin Field House Alliant Energy Center |
7,540 7,432 |
2025 |
LOVB Omaha | Omaha, Nebraska | Liberty First Credit Union Arena Baxter Arena |
4,600 7,898 |
2025 |
LOVB Salt Lake | Salt Lake City, Utah | Lifetime Activities Center Maverik Center |
5,000 12,500 |
2025 |
Sponsorship and funding
[edit]On September 28, 2022, LOVB raised $16.75 million in a Series A funding round, headlined by Billie Jean King and Kevin Durant.[11] A year later, LOVB raised $35 million in a Series B round that included investments from Lindsey Vonn, Jayson Tatum, and Candace Parker.[12]
On June 17, 2024, LOVB and Adidas signed an apparel partnership that would make Adidas the uniform supplier of LOVB Pro.[13] Two days later, LOVB announced a partnership with Spanx, the apparel brand's first sports partnership, to provide apparel and support league initiatives for LOVB's youth and professional circuits.[14]
Broadcasting
[edit]On May 9, 2024, LOVB and ESPN announced an international media rights agreement that would see 10 matches broadcast on ESPN networks and an additional 18 streamed on ESPN+ in the United States for the 2025 season.[15] Alongside ESPN, Women's Sports Network, a free ad-supported streaming network, will air sixteen matches, most of which will be Saturday doubleheaders. The streaming service DAZN will also globally air sixteen matches.[16]
In Brazil, Canada, the Caribbean, Mexico, Dominican Republic, Central America, Spanish speaking South America, Australia, New Zealand and the Pacfific Islands, ESPN networks will air twenty-eight matches. In South East Asia, SPOTV will air all 60 matches.[16]
See also
[edit]- Volleyball in the United States
- National Volleyball Association
- Athletes Unlimited Volleyball
- Pro Volleyball Federation
References
[edit]- ^ "USA Volleyball and League One Volleyball Announce Partnership". USA Volleyball. Retrieved May 9, 2024.
- ^ Pimental, Joseph (March 11, 2023). "Are you ready for some volleyball? A new women's pro league hopes the answer is yes". Spectrum News.
- ^ Chappell, Bill (October 19, 2021). "Are you ready for some volleyball? A new women's pro league hopes the answer is yes". NPR.
- ^ a b "LOVB, eyeing 2024 pro volleyball season, announces Atlanta and Houston locations". Volleyballmag.com. March 9, 2023. Retrieved April 24, 2024.
- ^ Jacques, Mike; Nijhawan, Shaina (April 27, 2023). "Professional volleyball coming to Madison". WMTV-TV. Retrieved April 24, 2024.
- ^ Page, Jared (June 5, 2023). "LOVB invites Salt Lake City to host new pro women's volleyball team". Gephardt Daily. Retrieved August 3, 2024.
- ^ Krueger, Adam (August 16, 2023). "Omaha named new team in League One Volleyball". KMTV-TV. Retrieved August 3, 2024.
- ^ Jacobs, Kylie (December 4, 2023). "LOVB Madison to open first pro facility; announce first pro player". WMTV-TV. Retrieved April 24, 2024.
- ^ Jones, Kimberley (December 11, 2023). "A New Women's Pro Volleyball League Is Launching in Austin in 2024". The Austin Chronicle. Retrieved August 3, 2024.
- ^ a b Feinswog, Lee (July 18, 2024). "League One Volleyball announces 2025 pro venues, six-team schedule". Volleyballmag.com. Retrieved July 25, 2024.
- ^ Smith, Chris (September 28, 2022). "League One Volleyball looks to accelerate growth after Series A funding round". Sports Business Journal. Retrieved April 24, 2024.
- ^ Feldman, Jacob (September 27, 2023). "League One Volleyball Raises $35 Million to Serve Growing Fanbase". Sportico.com. Retrieved April 24, 2024.
- ^ Pelit, Asli (June 17, 2024). "Adidas, League One Volleyball Ink Multiyear Partnership". Sportico.com. Retrieved August 3, 2024.
- ^ Hendriksz, Vivian (June 19, 2024). "Spanx partners with League One Volleyball to support young volleyball players". FashionUnited. Retrieved August 3, 2024.
- ^ Cahillane, Mollie (May 9, 2024). "League One Volleyball signs media deal with ESPN ahead of debut". Sports Business Journal. Retrieved May 9, 2024.
- ^ a b "LOVB Announces Season Broadcast and Streaming Schedule for Inaugural Pro Season". LOVB. December 10, 2024. Retrieved January 15, 2024.