Gumtree.com.au
Type of site | Classified advertising |
|---|---|
| Available in | English |
| Area served | Australia |
| Owner | The Market Herald |
| Parent | Formerly eBay (2005–2021) Adevinta (2021–2022) |
| URL | gumtree |
| Commercial | Yes |
| Registration | Optional (required for some services) |
| Launched | April 2007 |
| Current status | Active |
Gumtree.com.au is an Australian online-classifieds marketplace that facilitates person-to-person buying, selling and job-seeking across more than 150 product and service categories.[1]
History
[edit]The Gumtree brand originated in London in 2000 and was acquired by eBay in May 2005 during the auction company's global push into local classified advertising.[2] Gumtree's Australian version went live two years later, providing a digital-only rival to Fairfax Media’s print-centred Trading Post. Motor-vehicle listings were available from the outset, but Gumtree Cars was spun off as a named sub-brand in 2017.[3]
In 2020, eBay moved to divest its global classifieds businesses. Gumtree Australia was bundled with CarsGuide and Autotrader.com.au (both acquired earlier that year from Cox Automotive) and sold to Adevinta in June 2021. Adevinta soon began off-loading non-core assets and, in August 2022, agreed to sell Gumtree Australia, together with CarsGuide and Autotrader, to The Market Herald, a Perth-listed media company.[4][5]
Business model
[edit]Gumtree operates as a horizontally organised, marketplace supported by optional paid upgrade. Automotive remains the second-largest category after "home & garden", a strategic focus reinforced by the integration of CarsGuide’s editorial reviews and Autotrader’s dealer-first tools.[6]
References
[edit]- ^ Pattinson, S (2022). "At home with Gumtree: A cultural analysis of Australia's popular second-hand marketplace". European Journal of Cultural Studies. 25 (6): 1145–1164. doi:10.1177/13675494221079856.
- ^ "eBay buys London ads website Gumtree". The Guardian. 19 May 2005. Retrieved 17 May 2025.
- ^ "How Gumtree Cars plans to be number one". GoAutoNews Premium. 11 April 2019. Retrieved 17 May 2025.
- ^ "The Market Herald acquires Gumtree, CarsGuide and Autotrader". Mediaweek. 29 August 2022. Retrieved 17 May 2025.
- ^ "Gumtree acquired by The Market Herald". Lawyers Weekly. 30 August 2022. Retrieved 17 May 2025.
- ^ "How Gumtree Cars plans to be number one". GoAutoNews Premium. 11 April 2019. Retrieved 17 May 2025.