Finery London
 | |
| Company type | Limited |
|---|---|
| Industry | Clothing retail |
| Founded | February 2015 |
| Headquarters | London, England |
| Products | Clothes, shoes, accessories |
| Website | www |
Finery London is a British womenswear fashion label.
Background
[edit]The company's approach is to offer smaller collections for women, not girls, that are “moderately priced”, well-styled, and versatile.[1][2] Alongside its own website, Finery London is also stocked in third-party retailers including Marks & Spencer, John Lewis, Next, Tu Clothing and QVC.[3][4]
History
[edit]The company was founded in March 2014 by Nickyl Raithatha, Luca Marini and Caren Downie.[5] Raithatha and Marini, who knew each other from business school, had the idea for a clothing brand while Raithatha was working for Rocket Internet and Marini was a director at one of Rocket's fashion e-tailers. They recruited Caren Downie, who had formerly been ASOS.com's fashion director and Topshop's buying director.[5][6] Downie, in turn, recruited her former colleagues Emma Farrow and Rachel Morgans for design.[5]
After obtaining initial funding from Rocket, Finery London launched in February 2015 with a 150-piece collection, priced between £19 for a jersey top and £345 for a leather jacket.[5] To celebrate the launch of the website, in February 2015 Finery London opened a pop-up store in Covent Garden.[7]
In 2017, Touker Suleyman (of Dragons’ Den) became a shareholder, and then in 2020, took over as CEO.[3]
References
[edit]- ^ Dacre, Karen. "Don your Finery: we meet the high-street heroines who called time on fast fashion". The Evening Standard. 10 November 2015.
- ^ Leaper, Caroline. "Meet Finery London, The High Street Brand You're Going To Love". Marie Claire. 5 August 2015.
- ^ a b "Touker Suleyman's new direction for Finery London". Drapers Online. Retrieved 6 May 2025.
- ^ "Why this new label could be the key to making M&S's fashion offering great again". The Telegraph. Retrieved 6 May 2025.
- ^ a b c d Hounslea, Tara (6 January 2016). "The Drapers Interview: Nickyl Raithatha on Finery's first whirlwind year". Drapers. Retrieved 17 January 2016.
- ^ Colon, Ray Lowe,Ana. "Say Hello To Your New Favorite Fast-Fashion Shop". www.refinery29.com. Retrieved 16 August 2019.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ "Culture Whisper: Personalised guide to London's cultural scene". Culture Whisper. Retrieved 17 January 2016.
Further reading
[edit]- "Finery London, An Affordable, Zara-Like Store, Is Definitely Going To Be A Staple In My Wardrobe". Bustle. Retrieved 17 January 2016.
- Aude Lagorce (3 February 2015). "New British Label Finery London Makes Affordable Look Good". The Wall Street Journal. Retrieved 17 January 2016.
- "Finery: The label for women who have grown out of topshop and asos". The Australian. Retrieved 17 January 2016. (subscription required)
- "Shopping Fix: Our Edit Of The Best Pieces From Finery London". Grazia Daily. Retrieved 17 January 2016.
- "Finery London Launches This Week & Grazia Readers Get A Discount, Hurrah!". Grazia Daily. Retrieved 17 January 2016.
- Leaper, Caroline. "Finery London". Marie Claire. Retrieved 17 January 2016.