Tiffany Cianci

Tiffany Cianci
Born	November 25, 1981 Nevada
Education	University of Nevada, Las Vegas
Occupation(s)	Influencer, Franchise Owner, Sommelier
TikTok information
Page	tiffanycianci
Followers	286.2k
Likes	3.5 million

Tiffany Dawn Cianci (born November 25, 1981) (also known as Tiffany Dawn Soto) is an American influencer known for her support of Robert F. Kennedy Jr., criticism of private equity, and lawsuit against private equity group Unleashed Brands.

Biography

Tiffany Cianci was born on November 25, 1981 in San Diego and grew up as a foster child. She attended the University of Nevada, Las Vegas, where she majored in advertising.

Following graduation, Cianci worked in the hospitality industry in Maryland. In 2014, Cianci brought a lawsuit against her then-employer, the Four Seasons Baltimore, where she claimed she faced harassment and gender discrimination condoned by the Four Seasons. Cianci and the Four Seasons eventually reached a settlement.

In 2017, Cianci left the hospitality industry and opened a gym facility specializing in children’s fitness with the franchise The Little Gym. In 2021, The Little Gym was acquired by Unleashed Brands. The acquisition led to a disagreement between Cianci and Unleashed, and her franchise was terminated in 2022, which she alleged was done in response to helping form a franchisee association. Cianci attempted to independently operate her gym and was sued by Unleashed for illegally continuing to use branding and intellectual property from The Little Gym. She lost in arbitration on June 8, 2023.

In 2023, Cianci had a public conversation with Robert F. Kennedy Jr about her lawsuit and experience with the private equity industry, clips of which were posted by the Kennedy Campaign on social media. Following this, Cianci held several livestream events on social media, both with Kennedy and with other creators.

Cianci has garnered 286,000 followers and 3.5 million likes on TikTok. In 2024 and 2025, she gained additional popularity for her activism against the proposed ban of TikTok, where she conducted a livestream outside of a courthouse during a hearing on the proposed ban.

Legal Cases

Cianci was sued by her former landlord in 2014 over unpaid rent. Her former landlord was awarded $27,384 in unpaid rent and legal fees.

On July 6, 2022, The Little Gym International sued Tiffany Cianci for continuing to use The Little Gym’s branding and intellectual property after the termination of her franchise. In the lawsuit, The Little Gym alleged that Cianci used derogatory and misogynistic language to describe a customer. In September 2022, the case was moved into private arbitration in Arizona.

On June 8, 2023, the arbiter issued a ruling stating that Cianci’s franchise termination was justified, that she would be unable to operate a non-affiliated gym in competition with The Little Gym, and that she must pay The Little Gym’s legal fees. In the judgment, the arbiter wrote that Cianci’s "credibility in some areas is suspect” and found that she did indeed illegally use The Little Gym’s branding and intellectual property.

Political Views

Tiffany Cianci has expressed opposition to private equity as an industry and has been critical of various corporations. Cianci has accused private equity firms of buying homes with the intention of ending single family homes to bankrupt the working class in America, and claimed that food brands collude to raise prices.

Cianci is supportive of social media platform Tiktok, which she argues is an essential income stream for creators. She is an active activist against proposed bans over Tiktok’s ties to the Chinese government. In 2025, Cianci protested in Washington, D.C. against the ban of the app passed by Congress.

Cianci has also commented on Luigi Mangione, who assassinated UnitedHealthcare CEO Brian Thompson in 2024. In a post on social media, Cianci stated that the “billionaire elite” demand that Mangione be charged with terrorism out of fear of future attacks.

Cianci strongly opposed the Iran-Israel War of 2025. During the conflict, Cianci suggested on social media that Israel targets babies in Gaza. She also claimed that the United States fought the Iraq War on Israel’s behalf. Cianci has described the United States as “being manipulated as a paid for mercenary force for Israel through bribes, and puppet like manipulation.”