On May 12, 2025, JYP Entertainment announced, through the simultaneous release of a cinematic trailer and a promotional schedule, that Itzy would release a new record titled Girls Will Be Girls on June 9.[2][3][4] On May 26, the track listing was revealed, confirming the record to be their tenth extended play, with the lead single of the same name.[5] Over the next three days, concept photos for the EP were released.[6][7][8][9] On June 2, a highlight medley previewing the tracks was released.[10] Music video and visual teasers for the lead single were released on June 4 and 6.[11][12] The EP was released on June 9, alongside the music video for its lead single.[13]
^Yu, Jeong-min (May 12, 2025). 있지, 6월 9일 컴백 확정...JYP 박진영 트레일러 필름 깜짝 등장 [Itzy, June 9th comeback confirmed... JYP Park Jin-young trailer film surprise appearance] (in Korean). iMBC. Archived from the original on May 14, 2025. Retrieved June 8, 2025 – via Naver.
^Kim, Myeong-mi (May 27, 2025). ITZY, 새 앨범 콘셉트 포토 공개...신비로운 무드+물오른 비주얼 [ITZY, new album concept photos revealed... Mysterious mood + watery visuals] (in Korean). Newsen. Archived from the original on June 8, 2025. Retrieved June 8, 2025 – via Naver.
^Hwang, Hye-jin (May 28, 2025). '컴백' ITZY, 내추럴 힙 에너지 ['Comeback' ITZY, natural hip energy] (in Korean). Newsen. Archived from the original on June 8, 2025. Retrieved June 8, 2025 – via Naver.
^Lee, Seung-hoon (May 29, 2025). ITZY, 2025년 드디어 첫 컴백..확 달라진 압도적 무드 [ITZY, finally the first comeback in 2025.. an overwhelming mood that has changed significantly] (in Korean). Star News. Archived from the original on June 8, 2025. Retrieved June 8, 2025 – via Naver.
^Lee, Ha-na (May 30, 2025). ITZY, 신비로움의 신세계..'Girls Will Be Girls' 콘셉트 포토 공개 [ITZY, a new world of mystery..'Girls Will Be Girls' concept photos released] (in Korean). Newsen. Archived from the original on June 8, 2025. Retrieved June 8, 2025 – via Naver.
^Hwang, Mi-hyeon (June 4, 2025). 있지, 신곡 MV 티저 공개...모험 마주한 영화 속 주인공들 [Itzy, new song MV teaser released... Movie protagonists facing adventure] (in Korean). News1 [ko]. Archived from the original on June 8, 2025. Retrieved June 8, 2025 – via Naver.