Draft:Dormeo
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Dormeo is a European brand of sleep-related products including mattresses, mattress toppers, pillows, and bedding. It was established in 2002 and operates in more than 40 countries across Europe, North America, and Asia.[1][2]
History
[edit]Dormeo was founded in 2002, initially offering foam mattresses manufactured in Italy. The brand first focused on direct-to-consumer sales through TV and online channels, and later expanded to retail stores, with its first location opening in Ljubljana, Slovenia, in 2004.
In 2007, Dormeo began integrating memory foam into its products, and in 2010, it entered the UK market.
In 2011, Dormeo introduced Octaspring® technology[3], a patented three-dimensional foam spring[4]. The technology was subsequently employed in the aerospace industry, where Octaspring® components were featured in aircraft seating. [5][6]
In 2023, Dormeo partnered with the Healthcare Group and MLILY to co-develop new products, and began converting its retail locations into Dormeo Home Stores, which integrate sleep consultation technology.
In 2025, Dormeo introduced the AI Sleep Simulator, a system implemented in its retail stores that uses body scanning and artificial intelligence to analyze customers' physical characteristics and recommend personalized mattress configurations.[7][8][9]
References
[edit]- ^ Ham, Emma. "The story behind Dormeo: A brand history | Bed Sava". www.bedsava.co.uk. Retrieved 2025-07-02.
- ^ "Dormeo home". East Gate Mall. Retrieved 2025-07-02.
- ^ "Octaspring technology". Octaspring technology. Retrieved 2025-07-02.
- ^ "Reinventing spring technology for a more sustainable comfort". DesignWanted. 2024-11-05. Retrieved 2025-07-02.
- ^ Velan, Kristina. "Vanema to Reveal Octasmart Mattress for First-Class Suites at AIX". APEX. Retrieved 2025-07-02.
- ^ "Aerospace". Octaspring technology. Retrieved 2025-07-02.
- ^ "Razvoj na področju spanja: simulator ležišča, ki ga poganja umetna inteligenca". www.dnevnik.si (in Slovenian). 2025-04-12. Retrieved 2025-07-02.
- ^ "Svetovna revolucija spanja nastaja v Sloveniji - Svet24.si". Novice Svet24 (in Slovenian). Retrieved 2025-07-02.
- ^ "Dormeo ob svetovnem dnevu okolja predstavil najbolj ekološko ležišče". Regionalno.si (in Slovenian). 2025-06-05. Retrieved 2025-07-02.