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Bloomberg Línea
Type of site
Business news
Available inSpanish, Portuguese, English
Key peopleKaio Philipe, Leon Falic, M. Scott Havens
URLhttps://www.bloomberglinea.com
CommercialYes
LaunchedAugust 10, 2021
Current statusActive

Bloomberg Línea is a digital business news platform launched on August 10, 2021, through a partnership between Bloomberg Media and Falic Media.[1] The platform publishes content in Spanish, Portuguese, and English across Latin America and the Caribbean.[2]

History

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The platform was developed to connect Latin American business news during a period of increased digital news consumption.[3] Bloomberg Línea was co-founded by M. Scott Havens (former Bloomberg Media CEO), Kaio Philipe (former Bloomberg L.P. executive), and Leon Falic (CEO of Duty Free Americas and Falic Media).[4] The platform was announced in April 2021 as part of Bloomberg Media's expansion into Latin American markets.[5] It launched during the COVID-19 pandemic with 70 journalists across the region.[6][7] The launch included websites in nine countries: Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru, Uruguay, and Venezuela.[8]

Market Performance

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Bloomberg Línea's reporting has been cited by international publications including the Financial Times and the Wall Street Journal.[9][10] [11]

In 2023, Bloomberg Línea was ranked second in Brazil's Digital Finance Influencer Ranking by ANBIMA (Brazilian Association of Financial and Capital Market Entities).[12] The platform was named "Publisher of the Year" by the Digiday en Español Awards in 2023.[13] According to the International News Media Association (INMA), Bloomberg Línea reached over 550,000 digital subscribers across 16 countries within eight months of launch.[14]

Content Approach

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The news platform combines original reporting from regional journalists with translated content from Bloomberg News. It uses multiple distribution channels including social media platforms, with focus on TikTok content aimed at Generation Z investors.[6]

The company recruited veteran executives from major regional publications during the COVID-19 pandemic.[4] Regional media outlets analyzed Bloomberg Línea's content management approach.[15][16] [17]

Publications

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Bloomberg Línea publishes an annual list of 500 influential people in Latin America. The list has been cited by media outlets including El Tiempo, Semana, La Nación, and Newsweek Español.[18][19][20]

The platform has produced investigations into illegal fishing in Panama, fertilizer crises affecting agricultural sectors, and lithium industry developments across the region.[21]

See also

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References

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  1. ^ "Bloomberg lança em agosto plataforma de notícias no país". Folha de S.Paulo. 2021-07-23. Retrieved 2025-07-07.
  2. ^ "Bloomberg Línea officially launches with nine sites in Latin America". LatAm Journalism Review. 2021-08-10. Retrieved 2025-07-07.
  3. ^ "Kaio Philipe, Bloomberg Línea: The Line that Connects Latin America to the World". The Street. 2023-01-15. Retrieved 2025-07-07.
  4. ^ a b "Bloomberg Línea, la nueva plataforma de noticias en Latinoamérica". El Espectador. 2021-05-21. Retrieved 2025-07-07.
  5. ^ "Bloomberg anuncia su expansión a Latinoamérica con una nueva marca informativa en español bajo muro de pago". Laboratorio de Periodismo. 2021-04-21. Retrieved 2025-07-07.
  6. ^ a b "Bloomberg Línea quer conectar notícias da América Latina". Meio & Mensagem. 2021-08-10. Retrieved 2025-07-07.
  7. ^ "Launching an Online Publication During a Pandemic: The Story of Bloomberg Línea". Bloomberg Línea. 2022-08-10. Retrieved 2025-07-07.
  8. ^ "Bloomberg Línea, la nueva plataforma de noticias en América Latina". TotalMedios. 2021-05-20. Retrieved 2025-07-07.
  9. ^ "Financial Times article citing Bloomberg Línea investigation". Financial Times. 2024. Retrieved 2025-07-07.
  10. ^ "Wall Street Journal citing Bloomberg Línea". Wall Street Journal. 2024. Retrieved 2025-07-07.
  11. ^ "Bloomberg Media and partner to create Latin America/Caribbean business news brand". Talking Biz News. 2021-04-15. Retrieved 2025-07-07.
  12. ^ "5º Estudo Influenciadores Financeiros". ANBIMA. 2023-05-15. Retrieved 2025-07-07.
  13. ^ "Digiday en Español Awards 2023 Winners". Digiday. 2023-11-20. Retrieved 2025-07-07.
  14. ^ "Bloomberg Línea went from nothing to Nasdaq in 8 months". INMA. 2022-03-15. Retrieved 2025-07-07.
  15. ^ "Bloomberg Línea divulga operação para Brasil e América Latina". Propmark. 2021-05-20. Retrieved 2025-07-07.
  16. ^ "Bloomberg Línea anuncia equipe e operação na América Latina". AdNews. 2021-05-20. Retrieved 2025-07-07.
  17. ^ "Good content is borderless: Bloomberg Línea's Kaio Philipe on building a regional brand". Portada. 2022-12-14. Retrieved 2025-07-07.
  18. ^ "Shakira, Sofía Vergara, James Rodríguez y J Balvin hacen parte de la lista de las 500 personas más influyentes de América Latina en 2024". El Tiempo. 2024-09-17. Retrieved 2025-07-07.
  19. ^ "Orgullo nacional: estos son los 57 colombianos más influyentes de América Latina según Bloomberg Línea". Semana. 2024-09-17. Retrieved 2025-07-07.
  20. ^ "Estos son las 500 personas más influyentes de América Latina según Bloomberg Línea". La Nación. 2024-09-17. Retrieved 2025-07-07.
  21. ^ "Panama: A 'flag of convenience' for illegal fishing and lack of control at sea". Mongabay. 2022-10-13. Retrieved 2025-07-07.
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