Dananeer Mobeen
Dananeer Mobeen, also known as Pawri girl, is a Pakistani actress and social media influencer.
Career
[edit]Early
[edit]In early 2021 and prior to gaining fame, Dananeer Mobeen was a 19-year old student[1] from Peshawar, Pakistan.[2] She was running an Instagram account as an influencer with around 100,000 followers,[3][4] posting her photoshoots alongside videos about fashion, make-up, and other topics.[5][6][7]
On February 6, 2021, Mobeen recorded a four-second video at Nathia Gali during an outing with friends. She filmed her car, her companions and herself while stating in Urdu: "Yeh hamari car hai, yeh hum hain, aur yeh hamari pawri ho rahi hai", which translates as "This is our car, this is us, and this is our party (happening)", whereby "pawri" is an intentionally malformed pronunciation of the English word "party". She uploaded the clip to her Instagram account under the hashtag #PawriHoRahiHai (which translates as: "The party is happening").[2]
The way she pronounced "party" mimicked and ridiculed a demographic known in Pakistan under the slang term "Burgers": people who emulate Western culture[8] and whose speech patterns are influenced by English.[9]
In the days following its release, the video got over 2.7 million views, spawning the catchphrase-based "Pawri Ho Rahi Hai" meme. Indian music producer Yashraj Mukhate sampled the audio to create his own video, which also went viral and spread the meme to India.[8] Once there, Indian actors, companies and politicians adopted the phrase in marketing materials and public campaigns.[1] The video earned Mobeen the nickname Pawri girl.[10] The number of her followers increased to 1 million,[4] and, according to her, she began receiving acting offers at this time.[1]
Later in February, she was named a brand ambassador for Peshawar Zalmi in the Pakistan Super League, joining public figures like Mahira Khan and Esra Bilgiç.[4]
Acting
[edit]Dananeer made her television debut in the Inter-Services Public Relations-coproduced TV series Sinf-e-Aahan (2021–2022), in which she portrayed the character of Syeda Sidra.[11][12] In 2023, she played a lead role in Muhabbat Gumshuda Meri as Zobi.[13] She later featured in television series named Very Filmy.[14] She also played a lead role in Meem Se Mohabbat.[15]
Filmography
[edit]| † | Denotes film or TV productions that have not yet been released |
Drama series
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2021 | Sinf-e-Aahan | Syeda Sidra | Supporting Role | [16] |
| 2023 | Muhabbat Gumshuda Meri | Dr. Zobia Saim | Lead Role | [17] |
| 2024 | Very Filmy | Daniya | Lead role | [18] |
| 2024-25 | Meem Se Mohabbat | Aayat | Lead role | [15] |
Awards and nominations
[edit]| Year | Award | Category | Work | Result | Ref |
|---|---|---|---|---|---|
| 2023 | Lux Style Awards | Best Emerging Talent – Television | Sinf-e-Aahan | Won | [19] |
References
[edit]- ^ a b c "'Pawri' power: Pakistani teen's Instagram video a rage in India". Al Jazeera. 2 March 2021. Retrieved 30 June 2025.
- ^ a b Anwaar, Munazza (13 February 2021). ’یہ ہماری کار ہے، یہ ہم ہیں اور یہ ہماری پارٹی ہو رہی ہے‘: دنانیر مبین، وہ لڑکی جو ایک وائرل میم بن گئی ['This is our car, this is us, and this is our party': Dananeer Mobeen, the girl who became a viral meme]. BBC Urdu (in Urdu). Retrieved 30 June 2025.
- ^ Ghazi, Sahar Habib (28 March 2021). "Gender: Women with opinions... online". Dawn. Retrieved 2 July 2025.
- ^ a b c "Dananeer joins star-studded roster of Peshawar Zalmi ambassadors". Arab News. 21 February 2021. Retrieved 19 June 2025.
- ^ Ghosh, Raya (17 March 2021). "Pawri girl Dananeer Mobeen garners 1 million followers on Instagram. See her viral post". India Today. Retrieved 2 July 2025.
- ^ "'Pawri girl': A five-second video brings India and Pakistan together". BBC. 19 February 2021. Retrieved 30 June 2025.
- ^ Hamdani, Kazim (13 February 2021). "Explainer: Who is Dananeer Mobeen?". The Express Tribune. Retrieved 19 June 2025.
- ^ a b "Brands Join The "Pawri" As Pakistani Influencer's Video Goes Viral". NDTV. 15 February 2021. Retrieved 26 February 2021.
- ^ "'Pawri girl': A five-second video brings India and Pakistan together". BBC. 19 February 2021. Retrieved 30 June 2025.
- ^ Amena, Rasti (3 September 2024). "'Pawri girl' Dananeer Mobeen's new Pakistani drama: All details". The Siasat Daily. Retrieved 30 June 2025.
- ^ Salamat, Sajid (1 December 2021). "'Sinf-E-Aahan' trends on top after first episode". Daily Times. Retrieved 30 June 2025.
- ^ "'Sinf-e-Aahan' cast recalls shooting experience". The Express Tribune. 16 December 2021. Retrieved 30 June 2025.
- ^ "Remember Pawri Ho Rahi Hai girl Dananeer Mobeen? She now features in this Pakistani show Muhabbat Gumshuda Meri". India Today. 9 May 2023. Retrieved 19 June 2025.
- ^ Mossadiq, Zainab (27 March 2024). "HUM TV's Very Filmy strikes the perfect balance between love, laughter, and meaningful messages". Dawn. Retrieved 19 June 2025.
- ^ a b Salamat, Sajid (5 September 2024). "Dananeer set to play lead role in 'Meem Se Mohabbat'". Daily Times. Retrieved 19 June 2025.
- ^ "Dananeer surprises fans with first look from Sinf-e-Aahan | SAMAA". Samaa TV. Archived from the original on 22 November 2021. Retrieved 19 June 2025.
- ^ "'Kya Drama Hai' judges point out gender bias, harsh realities shown in 'Mohabbat Gumshuda Meri'". 24 News HD. 21 September 2023. Retrieved 19 June 2025.
- ^ Malik, Usman (11 March 2024). "Very Filmy – In conversation with Dananeer Mobeen". Hum TV. Retrieved 1 July 2025.
- ^ TV, SAMAA (19 June 2025). "Lux Style Awards 2023: From Dananeer to Bilal Abbas Khan - full list of winners". SAMAA TV. Retrieved 19 June 2025.