Dharampal Satyapal Group

Dharampal Satyapal Group

Company type	Private Amit
Industry	Conglomerate company
Founders	Dharampal Sugandhi Satyapal Sugandhi
Headquarters	Noida, Uttar Pradesh, India, India
Area served	Worldwide
Key people	Ravinder Kumar (Chairman) Rajiv Kumar (Vice-chairman)
Products	Food and beverages, tobacco, and hotels
Brands	Catch, Pass Pass, Pulse, Rajnigandha Pearls, Rajnigandha, Ksheer, Chingles, FRU, Pulse Natkaare, Kewal, BABA, Tulsi, The Manu Maharani, Namah, Birthright, Uncafe, Le Marche, L’ Opera, Snack Factory, Nature’s Miracle and Not Just Nuts (NJN), Lalique Group
Revenue	₹5,500 crore (US$650 million) (2023)
Subsidiaries	List Dharampal Satyapal Limited Dharampal Premchand Limited Dharampal Satyapal Sons Private Limited DS Foods Ltd DS Spiceco Private Limited DS Chewing Products LLP DS (Assam) Hospitality Limited Kolkatta Hotels Limited Manu Maharani Hotels Limited DS Namah Hospitality Private Limited DS Jaipur Hospitality Private Limited DS Green Agrotech Private Limited DS Global PTE Ltd Nature’s Miracle LLP DS Drinks & Beverages Private Limited
Website	www.dsgroup.com

The DS Group (Dharampal Satyapal Group) is an Indian multinational and an FMCG conglomerate. Founded in 1929 and headquartered in Noida, India, the group operates in various industries, including mouth fresheners, food and beverages, confectioneries, agriculture, and luxury retail.

Leadership

The group is owned and managed by Ravinder Kumar and Rajiv Kumar, third-generation entrepreneurs from the founding family.

History

Shri Dharampal Sugandhi founded the DS Group in 1929 in Chandni Chowk, Delhi. Starting as a perfumery business, it produced items such as incense sticks, rose water, and tobacco. In 1958, Shri Satyapal Sugandhi launched the BABA tobacco brand, marking the company's expansion.

The group diversified into food and beverages with brands like 'Catch Salt & Pepper' (1987) and 'Catch Natural Spring Water' (1999). Confectionery brands such as Rajnigandha, Pass Pass, and Pulse Candy are also part of the DS Group.

In 2019, the group entered the luxury sector by acquiring a stake in the Lalique Group. In 2023, it introduced the Swiss chocolate brand Läderach to India and also acquired LuvIt chocolates. The DS Group has a presence across diverse sectors, including food, beverages, agriculture, and luxury.

Presence

The DS Group is headquartered in Noida, Uttar Pradesh. Located in the National Capital Region (NCR), the DS Group Headquarters (DSHQ) houses the company's main office, a research and development center, and manufacturing facilities for producing candies, flavors, fragrances, and edible gold and silver decorations.

In 2022, the group's headquarters was awarded LEED Zero Carbon Certification Platinum certification by the US Green Building Council (USGBC). In the following year, the company attained net zero carbon status, as recognized by the USGBC.

Corporate museum

The DS Group headquarters houses a museum called "The Journey", which showcases the company's legacy and pays tribute to its founders. Divided into five sections, the museum offers an experiential, interactive exhibition.

CSR

Water Conservation

In 2018, the DS Group launched the Water Economic Zone (WEZ) project in Udaipur, Rajasthan, aimed at managing natural resources, including water and soil. For its efforts, the DS Group received an award in the Environment Sustainability category at the 20th FICCI CSR Awards, presented by Union Tribal Affairs Minister Arjun Munda. As part of the WEZ project, approximately 11,000 hectares of land in the Alsigarh and Kurabad areas of Udaipur district were modified. The company constructed over 900 rainwater harvesting structures, enabling irrigation across 2,300 hectares of land.

Education

The DS Group, in partnership with Shikshantar Andolan, launched a project called Creativity Adda to promote skill-based education for students in an all-boys government-aided school for grades 6 to 12 in Darya Ganj, Old Delhi. Developed in collaboration with the Commercial School and the DS Group, the initiative follows an “unschool” model and operates daily from 2:00 p.m. to 5:00 p.m.

SaluteTheFarmHER

In 2023, DS Group launched the SaluteTheFarmHER campaign, a project aimed at highlighting the role of women in agriculture. The initiative was conceived by Grapes and officially launched on International Women's Day in March 2023.

Controversies

Plastic ban violation

In 2011, the Supreme Court of India issued a contempt notice to DS Group for violating its order against using plastic sachets to sell products. The company had attempted to bypass the Supreme Court's ban on selling products in plastic pouches by falsely labeling them as "only for export", despite being sold domestically at a price of ₹6.

Tax evasion

In 2015, officials from the Directorate General of Central Excise Intelligence conducted searches at 25 locations of DS Group's companies across several states, based on gathered intelligence. The investigation revealed that fake invoices for declared goods, labeled as "sandalwood compound or oil", were issued to Messrs Dharampal Satyapal Limited through dummy factories in the Haridwar–Roorkee area, Kanpur, and Lucknow. Owners of these dummy supplier firms admitted to generating bills for DSL on a commission basis without manufacturing or obtaining clearance for declared goods. Allegedly, DS Group evaded taxes by claiming inadmissible Cenvat credit, totaling ₹90 crore (US$11 million).

In 2019, the company was involved in a ₹900 crore (US$110 million) scam, which revolved around the avoidance of value-added tax (VAT) on tobacco products. As per the state Criminal Investigation Department, the directors of Dharmpal Satyapal Limited and the Gujarat trade were implicated in importing gutka and other tobacco products into the state without proper documentation, selling them in the market, and thereby avoiding the payment of VAT.

Sealing of Guwahati factory

In 2022, the Mumbai Crime Branch closed down the company's Guwahati facility after discovering that a Pan masala product produced by the company in Guwahati was discovered in the possession of a dealer in Solapur (Maharashtra), where the manufacturing, selling, and storage of Pan masala are prohibited. However, within a fortnight, the factory was de-sealed following a Guwahati High Court order.

Litigations

In 2016, the Supreme Court imposed a fine of ₹4 crore (US$470,000) on Dharampal Satyapal Limited for breaching commitments and causing delays in resolving a 2009 tax dispute. DSL contested a ₹244 crore (US$29 million) tax demand related to Central Excise Duty, briefly applied to the Settlement Commission without reaching an agreement, faced dismissal of its petition by the Delhi High Court, and sought relief from the Supreme Court in 2013, securing a stay order against the tax demand.