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Moneypenny (company)

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Callitech Limited
Moneypenny
Company typeLimited
IndustryBusiness process outsourcing, Communications
Founded2000 in Wrexham, Wales
Founder
  • Ed Reeves
  • Rachel Clacher
Headquarters
Wrexham
,
United Kingdom
Area served
Brands
  • MadeSimple Group
  • VoiceNation
  • Alphapage
  • Sunshine Communication Services
  • Choice Voice
Number of employees
1,000+ (2025)[1]
Websitemoneypenny.com

Callitech Limited, trading as Moneypenny,[2][3] is an outsourced communications company, headquartered in Wrexham, Wales, operating in the United Kingdom and the United States. Its services include telephone answering, live chat, virtual receptionist support, and call tracking. The company serves clients in sectors including legal, property, and healthcare.[4][5]

History

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The company was founded in 2000 by siblings Ed Reeves and Rachel Clacher in Wrexham. The business was established following observations of limitations in traditional telephone answering services, after Reeves lost a major order when a call was mishandled by a traditional answering service while he was on holiday.[6][7] The two originally operated the company from a small office above an optician's shop and only had £15,000 in capital.[8]

In 2009, Glenn Jackson was appointed as the company's managing director.[9]

Moneypenny expanded internationally in 2011, opened a new office in the Wrexham Technology Park in the same year,[10] and opened a U.S. office in Charleston, South Carolina, in 2014.[11]

In 2014, Clacher reduced her role in the company and set up the Moneypenny Foundation, centred on providing work experiences to less-fortunate young people. The charitable foundation is funded by Moneypenny, and operated offices in Wrexham, other sites in Wales, and in Liverpool, England. It was renamed to "We Mind the Gap" in August 2017.[8]

By 2015, the company had 400 staff in Wales, New Zealand and the United States.[12]

In 2016, the company fully moved too[13] and opened a new headquarters facility in Wrexham.[14][15] It contains a pub, gym, treehouse and garden footpath on a £15 million 91,000-square-foot (8,500 m2) site.[14][16] The building was officially opened by Charles, Prince of Wales in July 2017.[17]

Moneypenny acquired United States-based services[18] VoiceNation and Ninja Number in 2020[19] and Sunshine Communications in 2024.[20] During the COVID-19 pandemic the company saw an increase in phone calls by 20% and hired employees from the hospitality and travel sectors, both heavily impacted by the pandemic.[21] Also during the pandemic in 2020, the company offered its Digital Switchboard service for free to help companies cover any reception staff unable to come to work or were self-isolating.[22] In 2023, Richard Culberson was appointed CEO of the Moneypenny North America division.[23]

In 2025, as part of its 25th anniversary, Moneypenny unified all its US brands—including VoiceNation, Alphapage, Sunshine Communication Services, and Choice Voice—under the single Moneypenny name.[24][25][26]

Executives from Moneypenny have participated in the Forbes Councils.[27][28]

Services

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Moneypenny provides business communication services including:[29]

  • Telephone answering and switchboard support
  • Live chat
  • Virtual receptionist support
  • Call tracking and analytics

The company offers services tailored to industries such as legal, real estate, and healthcare.

Recognition

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Moneypenny has appeared in workplace rankings, including:

  • The Sunday Times Best Companies to Work For[30]
  • Certification by Great Place to Work UK[31]
  • Welsh Government’s St David Award for Economic Impact in 2023[4]

Operations

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As of 2025, Moneypenny employs over 1,000 people across its locations. The company has offices in Wrexham (UK), Charleston (South Carolina), and Atlanta (Georgia).[1]

Its initial turnover in 2001 was £115,000, with it increased to £18 million in 2016.[8] As of 2020, it has handled 15 million calls and chats each year with 13,000 clients in the United Kingdom and the United States.[18] Lloyds Development Capital described it as the "largest answering service in the UK".[32]

References

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  1. ^ a b "Moneypenny". Best Companies. Retrieved 4 July 2025.
  2. ^ "Trademark | Moneypenny". www.moneypenny.com. Retrieved 2025-07-26.
  3. ^ "CALLITECH LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-07-26.
  4. ^ a b "St David Awards 2023: Business". Welsh Government. 13 February 2020. Retrieved 4 July 2025.
  5. ^ "Forbes Councils profile: Joanna Knight (Swash)". Forbes Business Council. Retrieved 10 July 2025.
  6. ^ "How I Made It: Ed Reeves, founder of Moneypenny". Financial Times. 14 September 2007. Retrieved 15 July 2025.
  7. ^ Ryan, David (2019-11-06). "Moneypenny's Ed Reeves: the man with 15 million answers". Elite Business Magazine. Retrieved 2025-07-26.
  8. ^ a b c "My First Million — Ed Reeves, office outsourcing pioneer". www.ft.com. Retrieved 2025-07-26.
  9. ^ Live, North Wales (2009-09-16). "Wrexham firm Moneypenny has a new managing director". North Wales Live. Retrieved 2025-07-26.
  10. ^ "100 jobs hope as Moneypenny opens new Wrexham office". BBC News. 2011-11-08. Retrieved 2025-07-26.
  11. ^ "Moneypenny establishing first US operations in Charleston County". South Carolina Department of Commerce. 23 October 2015. Retrieved 4 July 2025.
  12. ^ "Moneypenny to build £15m headquarters in Wrexham". BBC News. 2015-05-18. Retrieved 2025-07-26.
  13. ^ "Moneypenny Completes Move to Pioneering New Headquarters in Wrexham". Wrexham.com. Retrieved 2025-07-26.
  14. ^ a b "£15m Moneypenny Wrexham office with treehouse and pub opens". BBC News. 2016-09-05. Retrieved 2025-07-26.
  15. ^ Middleton-Pugh, Jessica (2016-09-05). "IN PICTURES | First look at £15m Moneypenny headquarters". Place North West. Retrieved 2025-07-26.
  16. ^ "Moneypenny: The Wrexham office with a pub, gym and treehouse". The Leader. 2022-06-19. Retrieved 2025-07-26.
  17. ^ "Prince Charles opens Moneypenny offices in Wrexham". BBC News. 2017-07-14. Retrieved 2025-07-26.
  18. ^ a b Hughes, Owen (2020-03-02). "Moneypenny snaps up VoiceNation and Ninja Number in US expansion". Business Live. Retrieved 2025-07-26.
  19. ^ "Moneypenny joins forces with VoiceNation and Ninja Number". PR Newswire. 18 March 2020. Retrieved 4 July 2025.
  20. ^ "International acquisition for Moneypenny". BusinessCloud. 16 January 2024. Retrieved 4 July 2025.
  21. ^ Hughes, Owen (2021-03-24). "Moneypenny creating 100 jobs in Wrexham as surge in calls and live chat enquiries". Business Live. Retrieved 2025-07-26.
  22. ^ "Moneypenny offers its Digital Switchboard service for free to help keep businesses talking". Wrexham.com. Retrieved 2025-07-26.
  23. ^ Armstrong, Zach (20 March 2023). "Moneypenny names new CEO of Atlanta-headquartered operations". www.bizjournals.com. Retrieved 2025-07-26.
  24. ^ "Moneypenny Unites Under One Brand as It Celebrates 25 Years of Excellence". PR Newswire. 27 March 2025. Retrieved 15 July 2025.
  25. ^ "Wrexham's "Moneypenny" brand to be known worldwide after amalgamation of subsidiaries". Wrexham.com. 31 March 2025. Retrieved 15 July 2025.
  26. ^ "Moneypenny Unites Under One Brand as It Celebrates 25 Years". BusinessNewsWales. 27 March 2025. Retrieved 15 July 2025.
  27. ^ "Andrew Collis, CFO at Moneypenny Accepted into Forbes Finance Council". Moneypenny. 23 September 2022. Retrieved 10 July 2025.
  28. ^ "Pete Hanlon, CTO at Moneypenny accepted into Forbes Technology Council". Forbes Technology Council. Retrieved 10 July 2025.
  29. ^ "Moneypenny UK | The World's Leading Answering Service". www.moneypenny.com. Retrieved 2025-07-26.
  30. ^ Gunston, Jo (2019-02-24). "Best Companies special award winners 2019". www.thetimes.com. Retrieved 2025-07-10.
  31. ^ "Working at Moneypenny | Great Place To Work® UK". www.greatplacetowork.co.uk. Retrieved 2025-07-10.
  32. ^ "Rachel Clacher and Ed Reeves". LDC. Retrieved 2025-07-26.
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