Bullseye (mascot)
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Bullseye is a fictional Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in-store signage, and is used in various marketing campaigns. Despite being presented as a male character, Bullseye is portrayed by female dogs.[1]
History
[edit]The original Bullseye mascot that debuted in a 1999 commercial[2] and was portrayed by American Kennel Club Champion Kingsmere Moondoggie, known as "Smudgie".[3] In 2014, the mascot was depicted by a dog named Nikki.[4]
There are multiple dogs who play Bullseye, taking turns during different promotional campaigns.[5] Each Bullseye actor has a pure white coat and has the logo of Target, shaped like a bullseye, painted around its left eye, which is the origin of the mascot's name. The makeup used on Bullseye is all-natural and non-toxic.[4] Bullseye dogs live on a ranch just north of Los Angeles trained by David McMillan, operator of Worldwide Movie Animals (WMA).[5] In 2004, American artist Amy Brazil was commissioned to paint an 8-foot by 8-foot portrait of Bullseye, which now hangs at Target corporate headquarters.[6]
Bullseye is used for marketing, and merchandise has been produced based on the character. The first toy depicting Bullseye, a stuffed toy, was released in 1999.[1] The mascot has since appeared in various forms of merchandise, including a Transformers toy.[7]
See also
[edit]References
[edit]- ^ a b Taubenfeld, Emma (2021-10-07). "Who Is Bullseye? Everything You Need to Know About the Target Mascot". Reader's Digest. Retrieved 2025-05-12.
- ^ "At Target Field, a bullseye view of the game". Star Tribune. 31 March 2012. Archived from the original on 2021-04-21. Retrieved 2021-04-21.
- ^ Target through time. Retrieved 23 Mar 2012 from Archived 2016-03-04 at the Wayback Machine
- ^ a b Keenan, Marney Rich. "Keenan: Bullseye hits the Target, ranks first class". The Detroit News. Archived from the original on 2021-04-21. Retrieved 2021-04-21.
- ^ a b Tabuchi, Hiroko (2015-12-22). "Target's Dog Mascot Learns New Tricks in Marketing Blitz". The New York Times. ISSN 0362-4331. Archived from the original on 2021-04-21. Retrieved 2021-04-21.
- ^ "Running with the big dogs". Archived from the original on 1 December 2017. Retrieved 5 May 2017.
- ^ Schedeen, Jesse (2024-03-13). "Transformers: Hasbro Reveals Target-Exclusive Optimus Prime & Autobot Bullseye Figures". IGN. Archived from the original on 2025-03-25. Retrieved 2025-05-12.
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