Bizrate Insights
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Market research |
| Founded | 1996 in Los Angeles, California, United States |
| Founder | Farhad Mohit, Henri Asseily |
| Headquarters | , United States |
| Products | Online ratings |
| Parent | Dotdash Meredith |
Bizrate Insights Inc. is a U.S.-based market research firm that specializes in gathering and analyzing customer feedback for e-commerce businesses. Founded in 1996 and headquartered in Los Angeles, California, it operates as a subsidiary of Dotdash Meredith.
History
[edit]Binary Compass Enterprises, later Bizrate, was founded in June 1996[1] by classmates at the University of California Los Angeles and Wharton School of Business, Farhad Mohit and Henri Asseily based on a school project they authored while attending the Wharton School of the University of Pennsylvania.[2][3][4][5]
The first retailer reviews were collected in 1997 after launching and rebranding the website as Bizrate.com. Services were later expanded to include comparison shopping.[3] In 1999, Bizrate partnered with Consumer Reports to provide ratings in both the print and online editions of the Consumer Reports.[2][6]
In 2004, Bizrate rebranded to Shopzilla.[7]
In June 2005, E.W. Scripps acquired Shopzilla, which included all operating websites and Bizrate Insights.[8] In June 2011, Symphony Technology Group acquired Shopzilla, including all operating websites and Bizrate Insights. In September 2014, Shopzilla.com rebranded to Connexity, Inc.; Bizrate Insights continued to operate under the Connexity umbrella.[9] In June 2015, Connexity acquired PriceGrabber. Customer feedback collected under PriceGrabber was then collected by Bizrate Insights.[3] In September 2016, The Bizrate Insights division of Connexity is acquired by Synapse Group Inc., a division of Time Inc.[10][11][12]
In 2010, Bizrate Insights formed a partnership with Google to begin distributing retailer ratings and reviews from Bizrate Insights to Google Product Search and Google AdWords ads.[13]
Products and services
[edit]According to company documentation, Bizrate Insights offers survey tools that collect feedback across various stages of the e-commerce customer journey. The company also offers tools designed to understand the behavior of users who leave sites before completing a purchase.
References
[edit]- ^ Tam, Pui-Wing (September 16, 2002). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
- ^ a b "Bizrate.Com". Gale Encyclopedia of E-Commerce. The Gale Group Inc. 2002.
- ^ a b c "History Cheat Sheet - Shopzilla". Shopzilla.com. Shopzilla, Inc. September 3, 2011. Archived from the original on September 3, 2011. Retrieved June 5, 2017.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "How BizRate.com Infomediates Between Shoppers and Merchants". Knowledge@Wharton. Wharton School of the University of Pennsylvania. February 2, 2000. Retrieved June 6, 2017.
- ^ Hamilton, David (May 18, 2000). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
- ^ Robert, Conlin (August 30, 1999). "BizRate.com Clasps Hands with Consumer Reports". E-Commerce News. ECT News Network. Retrieved June 7, 2017.
- ^ Tedeschi, Bob (November 15, 2004). "For BizRate, a New Identity and a New Site, Shopzilla.com". New York Times. Retrieved June 6, 2017.
- ^ "Scripps Will Acquire Shopzilla | Press Releases". Scripps. Retrieved 2024-08-03.
- ^ "Shopzilla Wraps Up Bizrate Into Connexity Brand". socalTECH. Southern California: SOCALTECH LLC. June 10, 2014.
- ^ "Time Inc acquires Bizrate Insights". Reuters. September 6, 2016. Retrieved June 5, 2017.
- ^ O'Shea, Chris (September 7, 2016). "Time Inc. Buys Survey Company BizRate Insights". AdWeek.
- ^ Beckerman, Josh (2016-09-06). "Time Buys Survey Provider Bizrate Insights". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-06-20.
- ^ Jhaveri, Kinnari (September 28, 2010). "Working With Bizrate for Trusted Seller Reviews and Ratings". Google Merchant Blog. Retrieved June 5, 2017.